Business

Corporate brand by any measure is very important to contemporary organisations. Corporate brand has become a valuable asset for a company, which some times have value beyond the book value. To answer the question stated above it is important to explain what a corporate brand is.

Perhaps you’ve heard the bromide, “Hired for talent – fired for personality.” We repeat it often in our work with corporate and organizational CEOs and other executives who are struggling to provide their line managers with the skills needed to manage people effectively. One of the most puzzling features of today’s management landscape is that people are usually promoted to management positions based on their high levels of demonstrated skills in the ranks. In hospital settings, they show particular expertise at radiology and, consequently, become head of the hospital’s radiology department – in engineering-based companies, they show high competence at designing computer systems and are tapped for managing a high-profile project – in academia, they excel in the biological sciences and are selected for a department chair or dean’s role. And, in each of these instances, we’ve been called in to offer support to the new manager – because, management wasn’t the area that he or she had trained in!

While most people look to want ads and career site to find a job, studies show that networking is the most effective way to get into a new position. Find out why it works and how to make it work for you.

Thinking about post-graduate education? Perhaps MBA in International Business is exactly what you need. This information will help you to make the right choice.

As long as man and machinery exist in this world, mechanical engineers will be in demand. The basic objective of mechanical engineers would be to convert energy into devices that could be used to simplify human life such as generators, elevators and bulldozers to name a few. But for mechanical engineers, this world would have been a difficult place to live.

“How much should I spend on radio advertising?” “How do I know I am getting the best radio advertising rates?” “What radio stations should I advertise on?” “What are good and bad radio advertising prices?” “How many spots should I air on a radio station?”

If you truly want to be a leader and gain career success you must sell yourself and your ideas to three constituencies: your friends and loyalists; your adversaries; and the undecided. After all, what you accomplish as leaders comes through the persuasion and influence you exert with other people. This article provides career coaching on how to deal with these three groups.

Mater Franchising arrangements are the flavor of the day as it provides the franchisor the benefit of the franchisee’s knowledge of the local environment; provides access to local sales and marketing expertise and channels; reduces investment; requires negligible government approvals; provides freedom from recruitment of local workforce and consequently lowers the financial risk of the franchisor. The current regulatory restrictions on retail trading by foreign companies coupled with sustained economic growth; ever expanding market with a thriving class of urban consumers; quality consciousness amongst India consumers are some of the factors contribution to franchising being increasingly used as a model by foreign companies for entering India for the first time.

There is no denying the fact that Nigeria has had more than its fair share of national misfortunes. The decades following independence from British colonial rule in 1960 saw this strategically located sub-Saharan nation plunge into political uncertainty and economic disintegration. Non-inclusive policies and a historic overdependence on oil exports left the vast majority of Nigerian’s in abject poverty and appalling human development conditions. The return of democracy in 1999 finally brought with it the promise of positive change, as Abuja announced ambitious plans to reverse its downward spiral in global rankings and effect radical transformation in the lives of its people.

Whether you’re starting a new business or running an existing business, this article will provide a basic road map on the importance of accounting and how it can make or break your business. When it comes to accounting, most people either don’t have a clue or just don’t seem to regard accounting as relevant and usually deal with it as an afterthought when in fact accounting is one of the most important aspects of a business as explained in this article.