Business

Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.

Have you ever needed to raise funds for some event or project. It can be allot of work, but depending on how well organized the event is, it can be a lot of fun too. Once you have reached your goal or the end of the event, it can be a very…

What does today’s financial environment present for your child? In an advertising frenzy of iPods, iPhones, branded objects and label hopping examples of seemingly never ending desires financially expressed by your children, how does a parent convey the good measure of entrepreneurial leadership needed to set a course for financial freedom and overall success for your greatest asset, your child?

Students from low-income households find it an uphill task to reach college. But, J.B. Scramm’s College Summit is a social entrepreneurial initiative, which is trying to change this scenario by providing mentoring and workshops to thousands of students.

Wouldn’t it be great if every client agreed to all the terms of a sale, no questions asked and no negotiation required? Although most people answer “yes” to this question, any salesperson knows that negotiating a sale is never that easy. And while negotiation is one of the most commonly practiced functions of communication, it is often the least understood.

You have a business, or you’re about to start one. You want to do everything possible to ensure your success. Here’s an idea you may not have considered: structuring your business as a non-profit corporation. This article presents the possibilities, and the pros and cons.

Utilitarian Ethical reasoning has a simple and logical method for decision making both at home and at work. It is the most widely used ethical system used both in business and in private life. Living by an ethical system is not in conflict with your religion or lack of it.

On the role of ethics in personal development and the need to develop a comprehensive psychology of ethics Ethics is a very relevant area in the study of psychology as ethical values on what is wrong and what is right relate directly to an individual’s moral standing in society. Our ethical standards could closely associate with our moral standards although morality is more individualistic and moral standards could vary between cultures, societies and religions. Ethical standards are however more general as they depend on our basic human nature and human values and ethical values are more human…