Business

Corporate marketing groups – especially bandwidth-challenged small-to-midsized departments – can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Many times, this kind of tactical knee jerking ends up leaving many promising companies in the dust, or at least handicapped at the starting gate. To address this issue, Marketing Operations has emerged as an important discipline for improving performance and measuring ROI. Admired technology companies (like Intel, IBM and Amazon) have refined and fine-tuned their marketing organization with an operational focus, and SMBs can benefit from their experience…

In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the ne…

Be part of the international business explosion by earning your international business degree today. With the development of an integrated global economy, marked by free trade and free flow of capital, now is the time to pursue a cutting-edge international business career.

With organizations growing large and global every second, a single strategy could be catastrophic. In order to cope with market transparency, labor mobility, global capital flows, and instantaneous communications, one has to be open to change. Changes become all the more difficult to implement when they are targeted towards souls (people). Bringing change in humans is perhaps the most difficult, but the most important task for any top management of an organization. Plans themselves do not capture value; value is realized only through the sustained, collective actions of employees.

A brand is a singular understanding of an organization, product or service. This includes everything from key identity traits, core values, position in the marketplace and purpose for existence. The driving force behind a healthy customer relationship is often in direct relation to how effectively your brand is communicated and perceived.

Ethics is among the most important business issues of our time. Many believe we have reached the tipping point. Given the similar – yet important differences between non-profits and for-profits – an informed dialogue about the issues of non-profit ethics is of growing importance. This article will serve to frame the issue of ethics in the non-profit arena and, specifically, will illuminate challenges that the unethical status quo poses to even the best intentioned aspiring practitioners of ethical behavior.

Increase the strength of your brand value.