How Brand as an Intellectual Property has Led to Corporate Globalisation?
October 22, 2011
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Posted by Aaron Miller
Globalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features of these material changes are witnessed in the development and growth of web, satellite transmission, fibre-optic technology, broadband operations, transnational corporations and the emergence of World Trade Organisation.
Categories: Branding
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Tags: branding, Intellectual property, property, trademarks, World Trade Organisation
